Monday, July 23, 2007

Text-for-charity takes off at Virgin Mobile



Don't tell mainstream marketers this, but text-messaging promotions can work.



At least for Virgin Mobile, which used the power of its network of 5 million mobile customers to raise money and awareness for homeless children in America. (There are an estimated 1.2 million to 2.8 million children ...



Source: http://news.com.com

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