Wednesday, July 18, 2007

Study: Botnets boosting click fraud rates on ads




The overall industry average click fraud rate--which represents the number of clicks on online pay-per-click ads that are not legitimate--has jumped, according to a new report from search engine marketing firm Click Forensics.




The overall click fraud rate was 15.8 percent for the second quarter, up from 14.1 ...



Source: http://news.com.com

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